Davidoff Acquires Majority In Bluebell Cigars

Following the acquisition of a 25% interest in its Asia Distributor Bluebell Cigars (Asia) Ltd a year ago, Oettinger Davidoff AG, the worldwide leading manufacturer of premium cigars, headquartered in Basel, Switzerland, announced today the acquisition of a majority interest effective January 1, 2016.

Bluebell Cigars (Asia) Ltd. will be renamed Davidoff of Geneva (Asia) Ltd. and will continue to be led by Laurent de Rougemont as Managing Director, and who in his new role as Senior Vice President Asia will report directly to Oettinger Davidoff CEO Hans- Kristian Hoejsgaard.

Hans-Kristian Hoejsgaard, CEO Oettinger Davidoff AG, said of the acquisition:

“The 2015 Agreement with Bluebell Cigars (Asia) Ltd. provided us with a right over time to acquire a majority interest in our long-standing Asian partner and the time was now right to make that move. The JV will continue to operate in the spirit of equal partnership, and Bluebell and Oettinger Davidoff will be equally represented on the company’s Board of Directors. I am delighted in this way to cement our relationship with Bluebell and further deepen our commitment to the Asia Region, which continues to represent significant future potential for the Davidoff business.”

Ashley Micklewright, CEO Bluebell (Asia) Ltd. stated: “We are delighted Oettinger Davidoff exercised their right to increase their interest in our joint venture and that we can now operate the business in the spirit both parties initially intended over a year ago. In today’s market, the impact of digital technologies and the harmonisation of markets across the globe has meant legacy relationships have had to be revisited and adapted so that the interest of parties remain aligned for the greater good of the brand. We have been particularly proud to have been associated with Davidoff for the past fifty years and of course its success in Asia, and we believe we have a foundation which will allow us to remain as proud for many more years to come.”

 

If you would like to sample some Davidoff cigars visit Havana House where you can pick up cigars and accessories online.

 

Photo by: Mstyslav Chernov 

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