Davidoff reintroduces Cusano cigars with new blends

Luxury cigar brand Oettinger Davidoff is reinvigorating Cusano, a low priced brand that has been off the market for the last two years. This week, the Swiss manufacturer introduced the new Cusano Dominican Connecticut and alluded to an upcoming Dominican Maduro brand, as well.

Dominican Connecticut consists of an Ecuadoran Connecticut wrapper and binder with Dominican filler. The cigars will come in four sizes—Toro, measuring 6 inches by 50 ring gauge; Robusto, 5 by 50; Churchill, 7 by 48; and Gordo, 6 by 60—and will ship in wooden cabinet boxes of 16.  With the Cusano Dominican Connecticut being shipped to Europe this month, and a later date world wide.

Charles Awad, Davidoff’s senior vice president of global marketing, commented that this new low-value cigar will appeal to Davidoff connoisseurs “seeking to enjoy fine-quality cigars at great value.”

The Cusano cigar brand was founded by brothers Joe and Michael Chiusano in 1995 as part of DomRey Cigar Inc. The brand was made primarily by Davidoff’s Hendrik Kelner, however, Davidoff had no financial stake with Cusano until it acquired the brand in 2009.

Michael Chiusano resigned from the company less than a year after the acquisition, and Joe Chiusano briefly took his brother’s place as president before resigning himself in 2011.

Dylan Austin has been named the official brand manager of Cusano, adding that it will focus on promoting the brand as “a global effort.” Austin is also brand manager for Camacho, which was acquired by Davidoff shortly before Cusano.

Visit Havana House and shop a fantastic selection of cigars online as well as accessories from cigar lighters, a Dunhill cigar cutter and humidors.

 

 

Other articles you may be interested in:

Villiger Cigars North America appoints new president

Davidoff acquires majority in Bluebell cigars

 

Photo by: Alex Brown

Leave a Reply

Subscribe To Our Newsletters!

Please wait...