Isabella Keusch promoted to Global Director of Training & Development at Davidoff AG

Davidoff cigars based in Switzerland have appointed Isabella Keusch as the new Global Director of Training and Development.

She will take over the role on the 1st September 2016 and she will set about further developing Davidoff’s training program worldwide and oversee the launch of the new Davidoff Academy.

This year is her 11th year working at Davidoff having started out as a freelance Davidoff Representative for Austria before becoming General Manager of Davidoff of Geneva back in 2012. She has since then started and built up the Austrian organisation which is now considered to be hugely successful, a testament to her work.

“Through her tireless commitment, Isabella Keusch has managed to raise brand awareness and sales of Oettinger Davidoff’s own brands in a significant way, as well as increase profits of Davidoff of Geneva by strikingly high double-digits in the last two years. I wish her all the best and every success in her new role,” commented Martin Kaufmann, Senior Vice President of Davidoff Europe.

Ms Keusch will report directly to Carlo Motti, Senior Vice President Global Omni-Channel Retail, who had this to say about her new role:

“Her profound knowledge of the business, her passion for training and knowledge of consumers, as well as her strong communication and organizational skills make her the ideal candidate to build and implement Oettinger Davidoff’s training program which is a key factor in our company being the indispensable business partner. I am excited to welcome Isabella to my global team.”

Martin Kaufmann further added about Isabella’s replace, Olaf Ruf:

“I am equally thrilled to announce that the Austria team will become part of the organization of Olaf Ruf, currently General Manager and Vice President of Davidoff of Geneva Germany. I am very confident that Olaf will build on Isabella’s successful achievements and bring our important Austria business to the next level.”


You can see why Davidoff cigars are held in such high esteem with Havana House, visit us in store or online and pick up some of these fantastic cigars.


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