World renowned cigar specialist Oettinger Davidoff AG have appointed a new General Manager for its new subsidiary, Davidoff of Geneva Germany. Olaf Ruf already has experience within the tobacco industry as well as many years behind him in the sales and marketing industry with him now using his knowledge to set up and develop Oettinger Davidoff business in Germany.
Olaf Ruf’s impressive career has seen him hone his trade in the tobacco and luxury food industry, after completing studies in Germany, Great Britain and the USA. He worked in various internationally active companies in the industry and was a member of the management of Imperial Tobacco and Reemtsma.
He had this to say about his new position:
“I am now returning to the ‘real’ smoking pleasure and the fascinating world of premium cigars, I am looking forward to putting the experience and network from my previous activities to work in setting up and establishing Davidoff of Geneva Germany.”
During the initial period leading up to the unveiling of the new venture he will work as an external consultant throughout 2016 and will then spearhead the planning and preparation for business at the end of the year.
With this already under way Oettinger Davidoff AG has put an end to the existing partnership with its German sales partner in order to establish its own Hamburg-based subsidiary and tap in to the German market with effect from 1 January 2017.
Oettinger Davidoff CEO Hans-Kristian Hoejsgaard had this to say of the new appointment:
“Germany is one of the most important markets in the world for Oettinger Davidoff AG. Competent industry experts are vital for the successful marketing of our portfolio in this market. With Olaf, we have brought one of the most capable of them on board.”
It certainly is an exciting time for Davidoff in the European cigar market and this only looks to strengthen their already powerful brand.
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Photo by: Christian_fw132