Swag cigars are a part of a group of cigar brands called Boutique Blends. The aim of the group is to focus exclusively and extensively on the production of premium boutique cigars. A ’boutique’ cigar is crafted in an operation ran by a single company. Swag keeps a watchful eye on the process, from the planting of the tobacco seedlings right through to the rolling, branding and distributing of the cigar. This leads fantastic quality at every stage of production. The project started at the end of 2010 with the release of the Swag Puro Dominicano. Since other small batches of cigars have been introduced by Swag cigars and by other brands in the Boutique Blends group.