Romeo y Julieta Cigars
Taking its name from the Spanish translation of the Shakespearean tragedy, Romeo Y Julieta was founded in 1875 by Manin Garcia and Inocencio Alvarez. The brand’s logo is adorned with gold medals, which symbolise the awards won at various tasting exhibitions.
The brand differentiated itself from competitors by offering their more wealthy customers personalised bands for their cigars. This is very much thanks to the salesmanship of Jose “Pepin” Rodriguez Fernandez who acquired the company in 1903. Rodriquez travelled across Europe and the Americas extensively and used this as an opportunity to promote his cigar brand; he also used to enter his horse into racing events across the world, which he had named Julieta.
Among its rich and devoted customer base, there is one that truly stands out; Sir Winston Churchill. One of the brand’s flagship cigars is named in his honour; the Churchill is a long 7” by 47 ring gauge cigar.
Rodriguez passed away in 1954 at the age of 88. After this time, along with the Cuban Revolution and nationalisation of the tobacco industry, the company moved to a new home, La Romana in the Dominican Republic. This is where production of Romeo Y Julieta cigars continues to this day.