A small pack of EMS Cigar Matches. These are long enough, about 10cms, to burn for a good amount of time to light a cigar.
Approximately 12 matches.
EMS stands for English Market Selection a term that has been used in Cuba for over a century to identify the quality of cigars designated for the British market. In 1993, Hunters & Frankau introduced the EMS Stamp and since then they have awarded it to all boxes and packs of Havanas that pass an additional UK inspection which is conducted once the cigars have reached their duty paid humidified warehouse. It serves as the traditional guarantee of quality and authenticity for Havanas sold in the UK.