Before and after the Cuban Revolution, the Cuban produced Partagas has been one of the most revered and highest-selling cigars in the world. By the middle 1990s it remained the second leading selling Cuban brand, following Montecristo, with annual sales of approximately 10 million cigars.
Established in Havana in the year 1845, Partagás is one of the oldest cigar brands. In 1845 Don Jaime Partagas y Ravelo set up his own factory, Real Fábricas de Tobaco Partagas, after his long term employment in the Cuban tobacco business. The factory is located at 60 Industria Street, Havana. The name of the Cuban cigar factory translates to ‘Partagás Royal Tobacco Factory’, chosen because Jaime supplied Asian and European nobles with cigars. Don Jaime had some of the best tobacco at his disposal as he owned a large amount of the greatest tobacco plantations in Vuelta Abajo, Cuba. This therefore meant some of the best plantations in the world belonged to him. Owning such valuable plantations meant that he could choose from the finest tobaccos, making the brand very successful. Don Jaime has experimented with multiple fermenting and aging processes for harvested tobacco and was also the first to hire a lector to read to workers in his factory as they rolled cigars.
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Partagás, one of Cuba’s most famous cigar houses, has released a new cigar, the Maduro No.1. This latest addition to their range arrives after the 2011 releases of the Serie E No.2 and the Serie D No.5 as well as the 2014 introduction of the Serie D No.6.